HOW
LONG
IS
NOW?
EVERYTHING
THAT
IS,
IS
PRESENT
WHAT
DOES
NOW
SMELL
LIKE?
WE
ARE
ALWAYS
IN
PROGRESS
PER SĒ
How
long
is
now?
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PER SĒ

HOW LONG IS NOW?

WHAT DOES NOW SMELL LIKE?

WE ARE ALWAYS IN PROGRESS

EVERYTHING THAT IS, IS PRESENT

THE NOW OF THEN IS NOT THE NOW OF NOW

EVERYTHING THAT IS, IS PRESENT

THE NOW IS ABSOLUTE

HOW LONG IS NOW? – What does Per Sē smell like?
FAQ

What does Per Sē smell like? Contemporary elegant.

On her poetic endeavor with Per sē, 27 87’s founder Romy and perfumer Shyamala Maisondieu crafted a symphony of achromatic elegance.

Per sē is composed of a floral bouquet, orris butter, and violet leaves. Juxtaposed with clean aldehydes, bamboo, and a pinch of spicy pepper, a subtle underscore of ambrette seeds, angelica roots, and gentle musk complete the incompletable experience of the sensory now. If you are wondering, how a scent that invites, enchants, and evokes the present in all its multifaceted grandeur is created and composed, these are the secrets you probably didn’t know so far.

HOW LONG IS NOW? – What does Per Sē smell like?
HOW LONG IS NOW? – What does Per Sē smell like?

What is the very first step in creating a scent composition?

It’s about imagination. Like an artist, we are trying to picture which colors, textures, and forms we want to express in a scent.

Why do you have to separate the notes in top, mid, and base?

While talking about different notes, one thing is always important to keep in mind: it is only the entire composition that defines the quality and character of any perfume.The different notes show the olfactory development of a perfume. A scent opens with its top notes: they are light and usually last up to 5–10 minutes. Top notes give you the first impression of a perfume. After that, you can smell the middle notes, also known as the heart notes. They give the core to any perfume and usually classify the fragrance family to which your scent belongs. The long-lasting base notes help to slow down the evaporation of the lighter notes. They last the longest. However, some fragrances do not have a traditional top, middle, and base note and are usually described as “linear”. GENETIC BLISS is the only linear 27 87 scent.

What are Per sē’s top, mid, and base notes?

The top notes are violet leaves, pink and black pepper, and aldehydes.

Mid notes are created of bamboo, clary sage, orris butter, and floral bouquet, and the base notes of angelica root, ambrette seeds, and musk.

What is the key ingredient of Per sē?

The orris. It represents an ultimate elegance. You usually relate to a classic floral note, which then again means: traditional. Yet, in combination with the aldehydes, the iris loses the traditional aspect and wins a unique freshness and modernity to its character.

And which ingredient is the most dominant in this composition?

Orris and aldehydes.

What do aldehydes smell like?

There are different kinds of aldehydes depending on their carbon chain. The ones we use smell very clean and fresh. They are there to push the iris note to its most outstanding character. It gives the whole composition its body.

HOW LONG IS NOW? – What does Per Sē smell like?
HOW LONG IS NOW? – What does Per Sē smell like?

Which twist makes Per sē smell so unique?

Its the bamboo accord paired with a pink and black pepper note.

How risky do you have to be while creating a new scent?

Don’t think about risk while creating a scent!

What does bamboo smell like?

It definitely smells different from other green notes. Bamboo has a very elegant and soft green facet.

What’s the most exquisite ingredient in Per sē?

The rare drops of orris butter. The extract from the roots needs to age up to 7 years before it starts to create its unique smell. On top of that, the roots are delicately sliced by hand.

When do you know, a composition is final?

It’s a sense!

What does Per Sē smell like?

Contemporary elegant.

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