HOW
LONG
IS
NOW?
EVERYTHING
THAT
IS,
IS
PRESENT
WHAT
DOES
NOW
SMELL
LIKE?
WE
ARE
ALWAYS
IN
PROGRESS
PER SĒ
How
long
is
now?
Projects

PER SĒ

HOW LONG IS NOW?

WHAT DOES NOW SMELL LIKE?

WE ARE ALWAYS IN PROGRESS

EVERYTHING THAT IS, IS PRESENT

THE NOW OF THEN IS NOT THE NOW OF NOW

EVERYTHING THAT IS, IS PRESENT

THE NOW IS ABSOLUTE

How long is Now?

“Feel the point in time that we call the now. Feel the presence of experience and notice that what you are feeling is instant. What you are feeling is gone sooner than it appears. What we call now is not frozen or static but on the move. The present moment is never fixed but always becoming. And yet it is right now—in this ever-dissolving moment—where the flow of time and the stories of life in all their remarkable richness and complexities are written.”

With dancer Quirin Brunhuber. Filmed in Barcelona, interpreted in the early moments of the sunrise, September 2023.

27 87 celebrates its transformative seventh year with the launch of Per sē: The industry’s first olfactive logo that encapsulates the essence of the now. Using dance as a potent form of artistic expression to delve into the essence of the present moment—through the mind and body—HOW LONG IS NOW? invites the viewer to investigate the concept of the now.

We were inspired by the spontaneous and unpredictable nature of each moment and approached the film’s creation with a similar spirit. With utmost agility and freedom, the film’s concept and production echo the delicate yet robust nature of the moment. The guiding principle was to fully inhabit and embrace each instant since nothing remains the same from one moment to the next.

HOW LONG IS NOW? – How long is Now?

“HOW LONG IS NOW?” is directed with just two rules for the dancer and camera: music and space. The film juxtaposes snippets of Barcelona with boundless spaces where time appears nonexistent, all woven together with music that plays like a symphony of spontaneous fragments, embodying the magic of each moment.

In the end, the dancer moves through time. He fills the empty space with his expression and presence. Creating visuals. Battling with the ephemeral. He braves the moment, surrenders to it, calls for air, resists, and loses themselves—only to collapse in the ever-changing. Yet, out of this struggle comes this invisible force. A presence in which the dancer succeeds in defining the very moment.

Written & directed by

Inga Liningaan Langkay

Cinematography & Post-Production

Studio CNP

Dance & Choreography

Quirin Brunhuber

Original Music & Sound

CCEE Studio

Concept

Florian Kleinsteuber
Inga Liningaan Langkay

Production

Maison Yy

Producer

Federica Monge
Nacho Griaza

Art Direction

BüroBüro

Styling

Elisa Schenke

Hair & Make-up

Clara Buxeda

Voice

Marta Navarro Escriche

Production assistant

Rio Molinengo